A message from our founder
Go to the customer and understand his pain-points
I have always believed that if you want to understand your customers you need to be where they are, go to their place of business, use your five senses to gain an understanding of their challenges. My recent work in bringing technical engineering products to the Japan market, especially in the field of LED lighting and technical safety products in the construction, ship building, material handling, offshore wind power generation and agriculture sectors has taken me all over Japan. From the tip of Southern Kyushu to the top of Northern Hokkaido I have been up cranes, down tunnels, on board ships and around dozens of factories, visiting customers.
Having lived and worked in Japan since 1998 I have helped introduce companies from the United Kingdom, Sweden, Germany, Hong Kong and the United States to the Japanese market. Unblocking bottle-necks where they occurred and simplifying the process to help companies build sustainable trust-based relationships leading to mutually rewarding trade interaction.
Jeremy Sanderson
CEO. Sanderson Icon Ltd.
Understanding the customer's environment and how he will use your products
I like to get a real feel for what my customers do, how they communicate and what their pain points are. Speaking to them in their own language and making the effort to visit them in remote locations is often the beginning of long-lasting trust-relationships.
Helping overseas makers and suppliers understand how to interact with their Japanese customers
Of course you can't just "talk the talk". Educating overseas manufacturers about the expectations of Japanese customers is a huge part of enabling them to "walk the walk" and deliver premium customer service together with their premium products.