About Us

A Partner On The Inside

Sanderson Icon Ltd is a boutique trading company with over 20 years experience of doing business in Japan and the APAC region. 

Our core business sectors and client-partnerships include Offshore Wind Power and Renewable Energy, Construction, Material Handling, Ship Building, Agriculture and Civil Engineering. We have assisted many foreign corporations to grow businesses in Japan, by helping to clear the way through regulatory barriers, establishing sales and distribution channels and building both physical and virtual business infrastructure to promote long term sustainability. 


Distance, time zones and language barriers make it challenging for local Japanese companies to maintain a high level of visibility of emerging technologies and products at the global level. Similarly, for foreign manufacturers eyeing the lucrative Japanese market, opacity, lack of information and communication difficulties can often relegate Japan to the "too difficult" list. Opportunities are lost on both sides of the equation. 

Unlocking the Japanese Market

At Sanderson Icon Ltd. we have a long history of working closely with overseas corporations to help them gain a foothold in the Japan market. With our bilingual English-Japanese work style we  work with many global Japanese OEMs who are keen to bring new and cutting-edge technical products to Japan. 


Here's what we can do:

  • Overcome language and business-culture barriers
  • Decipher the regulatory and compliance environment
  • Talk directly to OEM customers to generate sales opportunities
  • Handle local logistics and distribution
  • Be a local partner looking after your interests
  • Handle everything from incorporation to setting up an office and advising on all aspects of market entry. 


Your Launch Pad to the Asia Pacific Region

Having established a Japan "beach-head" presence what's next? 

Japan is an ideal APAC hub and a perfect launch-pad from which to develop business opportunities in other parts of the region. 


Why establish an APAC hub in Japan?

  • A very stable political and economic environment
  • A stable currency, limiting your exposure to foreign exchange risk
  • An extremely low crime-rate and a trustworthy corporate and bureaucratic environment
  • Proximity to other Asian and Oceanic trading nations, both in the physical sense and in time-zones, meaning web-meetings between Japan, Australia, Hong Kong, New Zealand and Taiwan, for example, can all be carried on in real-time, with at most up to 1 hour time difference.

Contact Us

Start Today

We  strive to stay in communication with our clients. Have a question about  our business, or want to see if we match your specific needs? Send us a  message, or give us a call. We're always happy to meet new customers!

Sanderson Icon Ltd